My ROLE
Creative Director
Concept Design
Visual Design
Illustration
Animation
CREATIVE
Branding
Logo
Website
Ad Campaign
Social Media
THE SHOW
COUNTRY RADIO SEMINAR
BRIEF
Country Radio Seminar® (CRS) is an annual three-day convention where country music and the radio
industry gather to exchange ideas, set trends, introduce brands, launch artists, and make
decisions that affect every aspect of the genre's future.
Sun Broadcast Group sponsored this event at the Omni Nashville Hotel.
We built an entire campaign around our top two radio shows, The Fitz Show & Country Fried Mix.
We created a theme that would speak to the community and then later relate to our Tailgate after party at Barlines.
THE BRAND
COLOR
GRAPHY
TYPO
The VISION
VISION
The brand vision for Country Radio Seminar 2019 was trying to go back to the main roots of what makes Nashville so famous. It's music, culture, and freedom.
The imagery used was to express freedom, country lifestyle, and the good ol' outdoors. From the vintage cars to the cowboy lifestyle this is the perfect blend of marketing materials that stood out among the rest.
MARKETING MATERIALS
CRS
The Country Radio Seminar 2019 marketing materials covers a broad range. From the show booth panels, apparel, registration panels, flyers, and even the EZ-GO golf cart transportation with custom audio samples from our radio shows.
The Fitz Show and Country Fried Mix are some of SBG's top shows that we advertise. We had both of the talk show hosts, Fitz and DJ Sinister, record some catchy one liners along with some recordings of their show and mixes. Click below to listen.
PARTY
The SBG Tailgate Party was the after party on Day 1 of CRS held at Barlines in the Omni Nashville Hotel. We sponsored the entire bar with free drinks all night. These marketing materials were focused on our two headliner shows, The Fitz Show and Country Fried Mix. Produced a wide range of assets from the stage screens looping animated videos, pop up banners, posters, table tents, to drink coasters.
