My ROLE

Creative Director

UI/UX

Visual Design

Illustration

Animation

CREATIVE

Branding

Logo

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Website

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THE SHOW

BRIEF

2020 THE PREVIEW

Sun Broadcast Group announced its 2020 network radio lineup to a packed house at its annual network radio upfront event on Friday October 4th. Held for the first time at The Plaza Hotel in NYC, and hosted by TV and radio personality Alfonso Ribeiro, “2020 The Preview” included performances by recording artists MAX, The Sisterhood Band, 90’s superstar Coolio and SBG’s first every Battle Of The DJs with  DJ Sinister, DJ Grooves, DJ Xtreme and DJ Goofy White Kid.

THE BRAND

COLOR

TYPO

GRAPHY

The VISION

VISION

2020 The Preview was held at The Plaza Hotel, NYC for the very first time.

A secret spy theme was the best concept to tie in with the black and white attire for The Plaza.

We played the part of being a secret spy organization presenting a 2020 mission brief to our clients; showcasing our new 2020 lineup of shows by making a top secret briefcase full of electronic gadgets & our 2020 media kit.

MARKETING MATERIALS

THE

PREVIEW

The vision then developed into many other updated facets advertising the The Preview upfront event and the new 2020 look for Sun Broadcast Group – It was a perfect blend. From concepts on the board to having vendors complete our vision we developed our 2020 media kits, displayed interactive hand scanners for security clearance, the preview lineup video, rsvp email campaign with landing page, and much more.

2020 Media Kit

Interactive Hand Scanner

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KYLE HALL

GRAPHIC DESIGNER & ILLUSTRATOR